Bollywood Goes Austria

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The Producers Guild of India in association with Robinville Intech
representing Innsbruck Tourism, Cine Tirol and Location Austria organized an event titled
“Bollywood goes to Austria, Tirol and Innsbruck”. A panel discussion highlighted Austria
as the preferred destination for Bollywood film productions and the significant rise of Indian
tourists visiting Austria in 2017.
“Since 2015 representation of Austrian business and tourism interests have soared in India
however, the most significant game changer was the emergence of Bollywood in Austria in a
noticeable way”, said Ishvinder Maddh, Managing Director Robinville Intech at the event.
Uniting various fraternities, the event witnessed participation from film, travel and media
industries.
The Chief Guest at the event, the Austrian Ambassador to India H.E. Brigitte Öppinger-
Walchshofer, at the event said, “When Bollywood searches for new overseas locations for
shooting films, Austria is very well placed to meet high expectations. The country offers
everything from beautiful mountain scenery, deep forests and rolling green hills to romantic
castles and lavish palaces. To film in Austria also ensures to work with excellent
infrastructure. The crews might work in conditions of deep snow high up in the Alps but the
cafés of Innsbruck, Salzburg or Vienna are just a short hop away from mountain glaciers or
other beautiful sets for Indian films. Bollywood is more than welcome in Austria. Let us
intensify this relationship and by that not only the one from country to country or between
institutions but the one from people to people.”
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