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Challenges in Tourism by Holger Sicking, Head of Research, Austrian National Tourism Office

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An insightful and meaningful overview of the actual challenges tourism is facing. An interesting analysis, which contextualizes terms such as rising mobility, sharing communities, rising source markets, new technologies and innovations, the importance of personal assistance and the increasing difficulty of reaching the right target group. A short review comprising also the strategy of the Austrian National Tourism Office in CEE.
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