30 years. 17 countries. One race that never goes the way you expect.
Watch how France holds the world's top spot for three decades — while Spain and the USA trade places behind it. See China explode up the chart through the 2000s and 2010s, only to disappear almost entirely. Then witness the most dramatic moment in the history of global travel: 2020, when every single bar collapses at once.
And the recovery? It's a different race entirely — with Turkey, Japan, and Greece making moves no one predicted.
Countries tracked:
• France
• Spain
• United States
• China
• Italy
• Turkey
• Mexico
• Thailand
• Germany
• United Kingdom
• Austria
• Greece
• Japan
• Russia
• Canada
• Malaysia
• Portugal
Key Moments:
• 1995 — France and USA neck-and-neck at the top
• 1998 — Spain's first surge into the top three
• 2004 — China crosses 40M arrivals — fastest climb in chart history
• 2007 — France breaks 80M — a record that stands for over a decade
• 2012 — USA overtakes Spain to claim second place
• 2015 — China quietly becomes the third most visited country in the world
• 2017 — Spain posts its biggest single-year jump — overtakes USA for #2
• 2019 — Global tourism peaks. Seventeen countries, record numbers.
• 2020 — The chart collapses. Every country simultaneously. COVID-19.
• 2021 — Mexico and Turkey are first to show meaningful recovery
• 2022 — Japan remains closed. Almost zero. Every other country climbs.
• 2023 — France hits 100M international arrivals for the first time in history
• 2024 — Japan surges. The fastest single-year recovery in the chart.
Data: UNWTO World Tourism Barometer, World Bank international tourism statistics, Mastercard Economics Institute (2024 advance estimates). China 2022–2024 and Russia 2023–2024 are estimates based on available partial data and analyst reports. All 2024 figures reflect the latest available projections at time of publication and may be revised. This video is for informational and educational purposes only.
Source: UNWTO | 2024 figures are advance estimates. China & Russia post-2022 are analyst projections. ????
Watch how France holds the world's top spot for three decades — while Spain and the USA trade places behind it. See China explode up the chart through the 2000s and 2010s, only to disappear almost entirely. Then witness the most dramatic moment in the history of global travel: 2020, when every single bar collapses at once.
And the recovery? It's a different race entirely — with Turkey, Japan, and Greece making moves no one predicted.
Countries tracked:
• France
• Spain
• United States
• China
• Italy
• Turkey
• Mexico
• Thailand
• Germany
• United Kingdom
• Austria
• Greece
• Japan
• Russia
• Canada
• Malaysia
• Portugal
Key Moments:
• 1995 — France and USA neck-and-neck at the top
• 1998 — Spain's first surge into the top three
• 2004 — China crosses 40M arrivals — fastest climb in chart history
• 2007 — France breaks 80M — a record that stands for over a decade
• 2012 — USA overtakes Spain to claim second place
• 2015 — China quietly becomes the third most visited country in the world
• 2017 — Spain posts its biggest single-year jump — overtakes USA for #2
• 2019 — Global tourism peaks. Seventeen countries, record numbers.
• 2020 — The chart collapses. Every country simultaneously. COVID-19.
• 2021 — Mexico and Turkey are first to show meaningful recovery
• 2022 — Japan remains closed. Almost zero. Every other country climbs.
• 2023 — France hits 100M international arrivals for the first time in history
• 2024 — Japan surges. The fastest single-year recovery in the chart.
Data: UNWTO World Tourism Barometer, World Bank international tourism statistics, Mastercard Economics Institute (2024 advance estimates). China 2022–2024 and Russia 2023–2024 are estimates based on available partial data and analyst reports. All 2024 figures reflect the latest available projections at time of publication and may be revised. This video is for informational and educational purposes only.
Source: UNWTO | 2024 figures are advance estimates. China & Russia post-2022 are analyst projections. ????
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