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Panel with Airbnb & visitBerlin: Sharing Economy – Challenge Or Opportunity For Tourism Destinations

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In the 21st century the way people live, travel and work is changing rapidly. This dynamic is also reflected in the success of the sharing economy. Over 4 million accommodations in over 65,000 cities and 191 countries can now be booked via Airbnb. As one of the Top 3 European city destinations, Berlin’s tourism industry has been setting new records for years. How can cities use sharing concepts to meet this demand? Which underlying conditions are necessary so that everyone can benefit – the citizens, the newest residents in Berlin and the tourists? Does the sharing economy pose a challenge to the traditional tourism industry or does it actually complement tourism services and is thus a relevant business factor? Introductory presentation:
Dirk Rogl, Research Analyst, Phocuswright

Moderated by:
Dirk Rogl, Research Analyst, Phocuswright

Panel guests:
Burkhard Kieker, Managing Director, Berlin Tourismus & Kongress GmbH visitBerlin
Alexander Schwarz, General Manager Germany, Austria & Switzerland, Airbnb

https://www.itb-convention.com
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