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PLAYDAY Conference / Pärnu, Estonia / 12.11.2020

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Service Design Conference PLAYDAY was happening in Pärnu already for the 3rd time.
November 12, we discussed how to turn off-season into TOP season in the tourism sector.
Conference participants were guaranteed a lot of new inspiration and an overview of innovative solutions, getting answers to the following questions:

1) Why is it necessary to design the service during low season or in extreme conditions (eg travel restrictions caused by COVID-19, etc.)?
2) How to design the service and adapt to change?
3) What are the innovative possibilities and effective digital solutions in service design?

Many internationally recognized experts shared their experiences, such as Nick Hall (Digital Tourism Think Tank founder, UK), Dr Willy Legrand (Professor of Hospitality Management and international lecturer, Germany), Mario Sepp (service designer, founder and creator of Gastspiel, Austria), Alex Crevar (sustainable and green tourism expert, Slovenia) and many others.

PLAYDAY 2020 was happening in the result of cooperation between Pärnu City Government, University of Tartu Pärnu College, EAS / VisitEstonia and West-Estonia Tourism Board.

Chapters
00:00 Intro
11:18 Nick Hall / Re-Designing Tourism's New Normal
41:50 Mario Sepp / How to design, implement & maintain a perfect guest experience
1:11:58 Diana Kross / ÖÖD Mirror House
1:25:25 Karin Salu / Designing the Future of City Services
1:48:22 Panel Discussion
2:26:17 Lunch

2:33:56 Prof. Dr. Willy Legrand / Regenerative Hospitality: The Nexus between Sustainability and Guest Experiences
2:55:33 Alex Crevar / Combining green tourism, sustainable product development, and the tools to empower communities and connect with the world
3:18:54 Tallinn Airport & Brand Manual / Service Design at Tallinn Airport
3:37:28 Jaan Kekišev / How B2B hardware company ended up expanding its portfolio to B2C services
3:57:09 Panel Discussion
4:33:26 West-Estonia Tourism Awards
4:43:14 Coffee Break

4:50:08 Maarja Pehk / Going hybrid - organising international events in a constant state of flux
5:29:00 Marko Lepik / Staying sane with the new baseline of stress and uncertainty
6:15:18 Einar Tiimla / Marketing during uncertain times
6:26:59 Lehari Kaustel / Crises is the time to turn challenges into opportunities
6:41:10 Lexsoul Dancemachine
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