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Tourism of the Future [Digital Imperative, Episode 1]

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How will tourism in Austria and elsewhere meet the challenges of the future?

In our first episode of the Digital Imperative series, we will take a closer look at the pandemic's impact on tourism and dive into the trends shaping the global tourism industry's future. Additionally, we will explore the impact of these trends on this important sector of the Austrian economy.


Featuring:

Elisabeth Köstinger [Austrian Federal Minister for Agriculture, Regions and Tourism]

Ellen Madeker [Head of Public Policy DACH, CEE & Russia, Airbnb]

Reinhard Lanner [CDO Österreich Werbung, Austrian National Tourist Office]

Stephan Linhart [Senior Director Sales Austria & Slovakia, Lufthansa Group Airlines]

Suresh Sivagnanam [Managing Director, Modul University Vienna / MU Med]

Tobias Schrott [Founder and Head of Growth, Giggle.Tips]


OPEN SALON: DIGITAL IMPERATIVE
Digitalization has become imperative for companies around the globe. During our new Open Salon series, Digital Imperative, we will explore how Austria is handling this transition. In this series, we will talk to top political representatives, entrepreneurs, think tanks, legacy companies, and creative minds from both Austria and Silicon Valley. Digital Imperative is carried out in partnership with Salesforce and in cooperation with derbrutkasten.at.
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