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WTM London 4 Explore the European Capital of Culture 2025

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Explore the European Capital of Culture 2025 with a focus on Nova Gorica and Gorica.

During the final talk, Dr. Noah Charney hosted Tine Murn. The focal point of their talk was the prestigious European Capital of Culture title, an honour to be held by Nova Gorica and Gorica in 2025. Tine Murn emphasized the significance of the title and underscored that it represents a tremendous opportunity to showcase the country, both in terms of culture and tourism. Murn expressed that when developing the capital of culture, one should concentrate on three key aspects: first, there's the need to consider how the designation will benefit the local population, second, there's the planning of the cultural programme, which should be diverse, engaging, and reflective of the region's unique cultural identity. And lastly, there's the tourism aspect: "We should innovate and leverage this cross-border project to encourage people to explore and appreciate this region for years to come."
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