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Film | "The Austrian Synapse" | Austria Tourism

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As a growing number of travelers expect more from their holiday than just a change of scenery, Austria Tourism proves that a vacation in Austria is so transformative, it rewires your brain.

Titled "The Austrian Synapse," the campaign demonstrates that synapses tourists grow while on vacation in Austria stay with them long after the trip has ended – they are the ultimate souvenir.

Created together with lead agency Wien Nord Serviceplan, the 360-degree campaign kicks off with a social media spot fusing live action, animation, and a soundtrack by Austrian indie icons "Bilderbuch."

On austriansynapse.com, you can follow live data that visualizes how many Austrian Synapses are growing in the brains of visitors around the world.
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