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National Food Tourism E-commerce Webinar-Maximise your Opportunities for Online & Off-premise Sales

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In this recording of a live webinar we discussed the following
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Fáilte Ireland hosted this business supports webinar to assist food service businesses interested in maximising online opportunities for off premise dining, special occasions and year-round gifting from an e-commerce and communications perspective. Latest consumer research is also shared as part of this webinar.

Webinar contributors include:
• Tracey Coughlan, Fáilte Ireland – What does the food consumer want - latest behaviour research.
• Pól O’Conghaile, Irish Independent – What are the emerging global food experiences?
• Jennifer Kennedy, JK Consulting – How to choose and prepare your product for online sales?
• Niall Hill, NiallHill.com – What’s in the box? Food that travels well – sustainably.
• Ian Cleary, RazorSocial – Maximising sales & revenue, the online opportunity
• Olivia Collins, Food PR – Communications and PR strategies
• Panel discussion - Olivia Collins Food PR chairs panel of Food and Drink Writers including Aoife Carrigy, Ali Dunworth and Gililan Nelis
• Fáilte Ireland & Tourism Ireland - Communication Platforms

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00:00:01 Introduction
00:02:15 Food Tourism Research Overview
00:17:25 Rethinking 2021: Can Food & Drink Bring the World Together
00:34:15 Create an Engaging Retail Experience for Your Brand Online!
00:58:12 What's in the Box - Food that Travels Well
01:13:00 Maximising Your Online Sales – Practical Tips
01:35:35 Communications & PR Strategies
01:59:12 Food Writers Panel
02:15:32 Q&A
02:24:33 Communication Platforms - Failte Ireland & Tourism Ireland
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