#oett22 - Gamification - Impact on the tourism industry

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Added 2 years ago by vindheim

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Games, gamification and e-sports are becoming the focus of interest in more and more areas such as economy, education and healthcare. A playful approach can help increase interactions and guest satisfaction in tourism too, as well as enhance brand awareness and loyalty to the destination. The wide range of possible applications leads to considerable potential for the tourism industry. Games such as Ubisoft's Riders Repulic bring real tracks and races like the Red Bull Rampage to the virtual world, inspiring cyclists around the world. What can be learned from such games and how can gamification be used for the actual experience? We discuss these and further questions with the speakers in our gaming panel.

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#oett22 - Gamification - Impact on the tourism industry

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